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Sr. Marketing Campaign Specialist

Wilmington, Delaware 19808

Category: Professional Job Number: 18119
 
Voca has an immediate opening available for a Sr. Marketing Campaign Specialist in Wilmington, DE! Interested candidates will reach out to Jamie Brough at jbrough@myvoca.com, direct line 952 777 1834.
 
Position Details 
 
Job Description
 
  • The Global Marcom Specialist is responsible for the design, development and implementation of multi tactic marketing campaigns to perform against defined marketing goals.
  • This individual is responsible for all campaign project management aspects, including tactic mix selection, budget management, performance tracking and reporting.
  • The global Marcom specialist works closely with the global Marketing Program Manager to define campaign strategy and goals -- and with various internal functions and external partners for campaign asset development and implementation.
  • The ideal candidate brings a formal marketing education with at least of 3-5 years' experience in a marketing, branding or marketing communications role, plus proven ability to successfully work in a large matrix organization.
  • Strong interpersonal and communication skills are key to succeeding in this role.
  • Work closely with Global Marketing Program Managers and Global Marcom Specialist colleagues to develop the global campaign strategy and design
  • Work with Global and Regional Marketing Program Managers to identify, develop and implement an effective campaign design to meet key business objectives and additional KPI's (per the annual operational plans)
  • Ensure adherence to the brand and design standards and consistent messaging across programs, campaigns and deliverables.
  • Manages the development and delivery of all campaign assets such as eDM, landing pages, multi-media, media, web pages, key sales collateral (brochures, flyer), tradeshows, face-to-face events, and campaign announcements on time and on budget
  • Work with internal groups and external agencies for development, localization and implementation of campaign assets.
  • Track and analyze campaign performance metrics to continually optimize campaign outcome. Provide monthly campaign dashboard to monitor campaign effectiveness and provide recommendations to optimize results
  • Review and discuss campaign strategy and results with global and regional MPM and PLs/Segments stakeholders during quarterly marketing planning/review meetings to ensure strategic goals are met
  • Collaborate with internal clients and stakeholders such as Product and Segment Marketing, Global and Regional Marketing Program teams, and external partners to facilitate quality and timely delivery of projects
  • Own campaign budget allocation and cost tracking in systems to support ROMI analysis
  • Maintain projects and documents in our databases and content management systems
Qualifications
 
  • 3-5 years of marketing and/or marketing strategy and communications experience
  • BA/BS or demonstrable equivalent in Marketing, Marketing Communications, and/or Business Degree
  • Cross-discipline Marcom skills with demonstrated competency in implementing a wide mix of tactics including Demand Generation, advertising, PR, direct marketing, E-pushes, print mailings, customer events, social media.
  • Strong project management and organizational skills.
  • Ability to manage external partnerships across time zones
  • Previous experience and the ability to work as part of a virtual global team and organization
  • Excellent ability to manage multiple projects that are deadline oriented, handle interruptions, and to be flexible with changing tasks. Ability to identify creative solutions for complex issues
  • Profound knowledge of graphical software and html editors (Adobe Photoshop, Dreamweaver, InDesign, Illustrator)
  • Computer literate and fluent in utilization of Microsoft Office applications, translation technologies, content management systems and other enterprise solutions
  • Ability to give clear, concise and constructive feedback to both internal and external resources
  • Outstanding English written and verbal communication skills
  • Experience with Marketing Automation considered a plus
 
 
 
Voca | Senior Recruiter
t 507 288 5260 d 952 777 1834
Voca: The Spirit of Work
 
IND-JB2
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