Search Engine Optimization (SEO Analyst)
Rochester, Minnesota 55902
Voca Technology has immediate openings available for Search Engine Optimization (SEO Analyst) professionals in Rochester, MN!
Voca connects professionals in Finance with fantastic companies nationwide. Our goal is full partnership with our employees, providing the tools, guidance, and opportunities to help reach their individual goals. Voca provides benefits including insurance, 401k, and dedicated support!
Assignment details are provided below, we’re very excited to hear from you!
- This position calls for an experienced and talented SEO professional who will support the development, execution, and ongoing optimization of the SEO strategy for multiple of our client's domains, subdomains, and mobile apps.
Responsibilities include developing and prioritizing implementation of SEO recommendations for designated domains and subdomains. Collaborate with IT (our client and vendor) teams in support of SEO initiatives, drive early integration of SEO requirements into the web development process.
Develop internal process to drive collaboration within the organization to support SEO efforts.
Create guidelines, standards, and roadmaps for short and long term SEO objectives and share with cross functional areas within the organization.
Monitor Google Webmaster and other SEO tools to identify and investigate existing or emerging issues that may have a negative impact on SEO.
Develop performance dashboard and analytics metrics and KPIs for SEO program; deliver project analysis, monthly recaps, and other routine reports.
Oversee 3rd party relationships with consultants/vendors to drive continuous improvement in results, leveraging various internal and external analytics tools to measure and report upon performance, troubleshoot, and identify technical or quality-related issues that might be affecting the overall organic traffic and rankings.
Set goals and develop plans to execute against goals.
Stay on top of Google algorithm changes and evolving best practices to support SEO health.
Develop and support backlinking program.
Responsible for producing detailed functional requirements documents for onsite search enhancements.
Work closely with IT and other operational resource colleagues to see through timely implementation, testing and release to production and monitor and measure results.
Work collaboratively with Digital Analytics colleagues, Creative Media (UX), Web Operations, IT, PMO, Ontology, and other groups to establish, and implement taxonomy, data standards, guidelines, and best practices in order to optimize search relevance.
Lead internal training of search optimization best practices to increase overall SEO IQ across the organization.
- Minimum BS/BA in Computer Science, Marketing or other degree.
5 years experience managing SEO for enterprise websites
5 years experience developing and implementing SEO strategies, conducting technical audits and SEO problem solving.
5 years’ experience managing/overseeing activities of vendors/contractors or other work unit staff.
5 years experience leading projects in a complex environment.
5 years experience in SEO content development/management within a digital setting.
5 years experience with Digital Analytics and/or quantitative analysis skills.
5 years experience conducting keyword research Strong understanding of SEM, Social Media and eCommerce
Expert in utilizing SEO tools such as Majestic, Ahrefs, Conductor, Screaming frog or other SEO tools
Advanced experience with Google Analytics 360, Big Data, Webmaster Tools, Tableau Experience working with CMS environments such as Sitecore and WordPress Knowledge of HTML/CSS and website administration
High level proficiency with Microsoft Office applications such as Excel, PowerPoint, Word, Access Ability to initiate and drive projects, tenacity to deliver results in a complex environment and to manage work across multiple projects.
Ability to translate business requirements into technical plans and reporting solutions in order to analyze data, interpret results and recommend solutions to enable teams to make decisions around optimizing or understanding product investments.
Keen problem solving abilities.
Strong attention to detail, excellent organizational skills, ability to work independently, manage multiple projects/responsibilities.
High level of proficiency using Microsoft Office applications including Excel, Access, and Outlook. Must be self-motivated.
Partnering with Voca comes with a number of benefits including:
- Dedicated Recruiter
- Competitive, Flexible Pay Packages
Voca: The Spirit of Work