Marketing Consultant

Louisville, Kentucky 40202

Category: Professional Job Number: 13545
 
Voca Professional has immediate openings available for Marketing Consultant professionals in Louisville, KYInterested candidates will reach out to Jamie Brough at jbrough@myvoca.com, direct line 952 303 8115.
 
Voca connects healthcare professionals with fantastic health systems nationwide. Our goal is full partnership with our employees, providing the tools, guidance, and opportunities to help reach their individual goals. Voca provides benefits including insurance, 401k, and dedicated support!
Assignment details are provided below, we’re very excited to hear from you!
 
Assignment Details 
 
 
Ideal Candidate
  • Bachelor’s degree
  • Ideally 3 - 5+ years of experience
  • Background in marketing/business intelligence and analysis 
  • Analytically-driven consumer marketing environments background
  • Industry experience in building consumer profiles and leveraging data to drive customer insights in Healthcare or such consumer-focused industries as Hospitality, Travel, Telecom, or Financial Services. 
 
Role Essentials
  • Master deep understanding of member segments to build a relevant consumer experience while maximizing results.
  • Strong, demonstrated skills measuring marketing campaigns and developing insights from analysis, both quantitative and qualitative
  • Strong, demonstrated strategic, analytical thinking and consulting skills; organized and detail-oriented
  • Demonstrate a thorough understanding of business, marketing strategy, lead generation, digital marketing, and content marketing
  • Excellent communication skills, written and verbal
  • Strong inter-personal skills; able to communicate at all levels of an organization
  • Familiar with ground-level development/start-ups
  • Has experience in building as she/he goes and quickly course correct, if necessary
  • Establish self as connective innovator that drives and manages organizational change by tapping into the knowledge and creativity of teams across the organization.
  • Ability to identify financial drivers, create financial models and business cases, define and communicate cost and benefit Reporting Relationships
  • You will report to the Senior Member Strategy Consultant. This area is under the leadership of the Director of Member Engagement Marketing and the office of the Chief Consumer Officer
  • Ability to lead and influence business colleagues 
  • Ability to thrive in an agile environment, drive decision making, navigate the organization, and build strong relationships
  • Ability to lead, influence, and collaborate in a cross-functional environment including to senior leadership
  • Enthusiasm and motivation essential; Ability to think proactively and creatively
  • A confident change-agent; Strong selling and presentation skills (oral and written)
  • Demonstrated ability to lead projects, keep them moving and bring to successful fruition
 
Key Responsibilities
  • The Engagement Marketing and Data Analytics Center of Excellence provide the business with a deeper understanding of our Client's consumers and members. 
  • The Consultant, Member Strategy Adoption will analyze and communicate consumer insights so that the Member Strategy lead will be able to develop highly targeted plans for improving engagement, member-centricity and business performance. 
  • Develop a working knowledge of the company, its products, the healthcare industry, and the regulatory agencies that govern us in order to support the development of strategies.
  • Participate in the cross-functional, collaborative eco-system between key business partners, including member strategy teams, marketers, and business owners, in order to develop consumer-centric strategies that drive value to the member and the business.
  • Develop framework/model for managing member cohorts. 
  • Operationalize and activate the model through a series of tests aligned with various areas of the business.
  • Development of an In-Take Management Member Strategy System
  • Creation and Management of Stakeholder Analysis across several LOB functions.
  • Participate in the build and implementation of marketing strategies
  • Leverage analytical insights to inform/design cohort specific experiences and learning agendas
  • Curate and maintain tools that enable Member Strategy and business partners, including website, training materials, snapshots, strategy plans, etc.
  • Create leadership/executive presentations that communicate opportunities and progress.
  • Promote the expanded adoption of segmentation and consumer-centric strategies to internal customers.
  • Build standardized member strategy reporting, annual and quarterly
Key Competencies
  • Understands oneself, effectively manages emotions, listens and communicates with respect, and builds trusting relationships.
  • Connects meaningfully with customers to build emotional engagement and customer advocacy. Simplifies complexity and integrates internal efforts to deliver an optimal customer experience.
  • Seeks out learning, strives to develop and expand personally, and continuously helps others upgrade their capability to contribute to our Client.
  • Engages others by gathering multiple views and being open to diverse perspectives, focusing on a shared purpose that puts our Client's overall success first.
 
 
 
 
Jamie Brough
Voca Sr. Recruiter

507-288-5260 c 414-544-0668
www.myvoca.com
Voca: The Spirit of Work
 
 
Voca is a relationship organization focused on uniting talented individuals with exceptional companies. At Voca, we strongly believe that a better career results in a happier you, and we are therefore dedicated to help guide people on a career path that fulfills their passion and purpose.
 
IND-JB2

 

 

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