Market Development Manager
4901 N Beach St Fort Worth, Texas 76137
Voca has an immediate opening available for a Market Development Manager in Fort Worth, TX!
- Lead and support the implementation of the marketing strategies
Establish correlations between marketing activities and revenue
Manage expenditures and keep marketing budget in check
Research and examine new opportunities and the best practices in niche markets
Design specialized campaigns for a specific targeted population
Suggest improvements regarding communications and imagery
Manage and examine current and potential organic and paid acquisition channels
Keep abreast of marketing trends and best practices
Monitor market intelligence and keep track of competitor movement and market situation
Coordinate, supervise and inspire members of marketing team
You will work closely with your team to evolve and execute our client's communications strategy, including external communications, marketing promotions, win-back programs, trade show attendance and event participation. In addition, you will evaluate and optimize client acquisition, retention and growth strategies, in close coordination with Account Management and Enterprise Sales organizations.
- Bachelor’s degree in Marketing or Business
4+ years experience in a marketing or related positions; 2+ years experience managing people
Understanding of the fundamentals of direct mail, email and social media marketing
Channel management experience
Hands on experience with marketing software and analytic tools such as Google Analytics, NetResults or comparable email marketing platform, HubSpot, etc.
Proven ability to develop, execute, analyze and manage digital campaigns, including search, display and mobile
Outstanding organizational and project management skills
Excellent communication, interpersonal and leadership skills
Experience in search engine optimization, reputation management, and public speaking, including speaking engagements and presentations are a plus
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