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Market Development Manager

Fort Worth, Texas 76137

Category: Professional Job Number: 15820

 

Voca has an immediate opening available for a Market Development Manager in Fort Worth, TX!
 

Position Details 

Job Description:

  • Lead and support the implementation of the marketing strategies
    Establish correlations between marketing activities and revenue
    Manage expenditures and keep marketing budget in check
    Research and examine new opportunities and the best practices in niche markets
    Design specialized campaigns for a specific targeted population
    Suggest improvements regarding communications and imagery
    Manage and examine current and potential organic and paid acquisition channels
    Keep abreast of marketing trends and best practices
    Monitor market intelligence and keep track of competitor movement and market situation
    Coordinate, supervise and inspire members of marketing team
    You will work closely with your team to evolve and execute our client's communications strategy, including external communications, marketing promotions, win-back programs, trade show attendance and event participation. In addition, you will evaluate and optimize client acquisition, retention and growth strategies, in close coordination with Account Management and Enterprise Sales organizations.


Qualifications

  • Bachelor’s degree in Marketing or Business
    4+ years experience in a marketing or related positions; 2+ years experience managing people
    Understanding of the fundamentals of direct mail, email and social media marketing
    Channel management experience
    Hands on experience with marketing software and analytic tools such as Google Analytics, NetResults or comparable email marketing platform, HubSpot, etc.
    Proven ability to develop, execute, analyze and manage digital campaigns, including search, display and mobile
    Outstanding organizational and project management skills
    Excellent communication, interpersonal and leadership skills
    Experience in search engine optimization, reputation management, and public speaking, including speaking engagements and presentations are a plus


Voca: The Spirit of Work

IND-MO

Marcus Olivera

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