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Digital Marketing Manager

Jersey City, New Jersey 07302

Category: Professional Job Number: 15886

 

Voca has an immediate opening available for a Digital Marketing Project Manager in Jersey City, NJ!  If you are interested, please send your resume to Nathan Meurer at NMeurer@myvoca.com and call him at 952-303-8110.  Thanks! 

Position Details 

Job Description:

  • Reporting to the Director of Marketing Automation, you will work within a high performing digital marketing team and will be a key player in the operation of the company's digital marketing programs. This role is a ground floor opportunity to leverage our marketing automation system, design and deploy email campaigns and maintain integrity of our marketing database. Utilizing your high level verbal and written communication skills, you will work closely with key stakeholders within marketing, sales and IT. 

    Specific areas of responsibility include: 
    • Manage the day to day activities and priorities for the global email production team
    • Maintain the central email campaign calendar and schedules
    • Review all work requests and ensure minimum requirements are provided, copy is properly drafted or finalized, and approvals are in place
    • Review/QA requests to ensure compliance with marketing attribution procedures, with a specific focus on URL parameters and Salesforce campaigns 
    • Revise digital communications to ensure copy is easy to understand, actionable, brand compliant, and that all call-to- actions are in place and reportable
    • Proactively identify ways in which to deliver efficiency improvements with a focus on reducing the number of production hours spent per request
    • Work within Oracle Eloqua to pull simple reporting and make quick changes to template-driven emails 
    • Execute basic A/B tests to measure performance and optimize content for key performance indicators
    • Develop process flow diagrams and design Eloqua canvasses for basic automated campaigns
    • Document Marketing Automation Platform (MAP) processes, programs and procedures
    • Provide administrative and general marketing support


Qualifications

  • • 2-5 years “direct hands-on” experience, 2+ years’ experience working in a digital agency, consulting firm or digital marketing organization is a plus
    • Knowledge of Eloqua, Marketo, Pardot, or ExactTarget. Eloqua preferred
    • Familiar with Salesforce.com or other CRM applications
    • Familiar with WorkFront of Asana (Project Management tools)
    • General experience in the planning, creation and production of digital and direct marketing campaigns
    • Basic knowledge of HTML, ability to troubleshoot simple HTML errors
    • Familiar with A/B testing and basic statistics
    • Solid communication skills: written, verbal, presentation
    • Have exceptional organizational and time management skills
    • Be proficient in Microsoft Office applications, including Word, Excel, Powerpoint and Outlook
    • Be able to multi-task and prioritize, and work constructively in a team
    • Bachelor’s degree. Degree in Business, Marketing, or Communications a plus.

Nathan Meurer
Voca | Senior Recruiter
t 507-288-5260 d 952-303-8110
myvoca.com
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