610 Opperman Drive Eagan, Minnesota 55123
Paid Media Contractor
• Execute the paid media strategy to get prospects to legal website, resulting in awareness, engagement and conversions. Track and meet paid media campaign objectives and budget targets for legal website
• Communicate KPIs and budgets are being meet monthly.
• Manage the day-to-day execution of paid media, including PPC ads on Google and Bing; Google Shopping; Google Display Network (remarketing and display); Paid Social (LinkedIn, Twitter, Facebook) and Capterra.com. Activities include but are not limited to: setting bid rules, keyword traffic review, ad copy, landing page KPI review, reporting, etc.
• Manage Paid Media Calendar
• Complete monthly reporting and ad hoc reporting as needed
• Analyze paid media performance data to gain insights, and find opportunities for improvement, reporting findings to the Sr Paid Media Manager, Digital Marketing Managers
• Identify poor landing page performance and make recommendations for testing
• Partner with analytics team to ensure campaigns are being tracked successfully in various platforms.
• Work with agency partner as needed to transition accounts.
• Ensure invoices are submitted and paid on time.
• Understanding of industry trends, Paid Media tracking, and tools.
Education and Experience
• Experience in SEM/Paid Media
• Industry Certifications
• Undergraduate degree in business, marketing or related field
Knowledge & Skills
• Experience using Google Advertising Platforms, Social Media Advertising Platforms, or other media platforms
• Ability to raise questions and connect the dots with execution needs.
• Experience with analytics platforms
• Analytical skills with proven ability to analyze data from multiple sources.
• Ability to problem solve
• Exceptional attention to detail
• Have a hunger to learn, grow and rise to the occasion. Good understanding of digital marketing tactics and core KPIs
• Project management skills, able to successfully manage complex tasks
• Excellent oral and written communication skills; ability to communicate complex information
• Proven ability to take initiative and work independently