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SEO Specialist

Eagan, Minnesota

Post Date: 04/04/2017 Job ID: 8258 Category: Technology

Job Description:

 
  • The Paid Search Strategist is responsible for managing paid search campaigns (PPC, pay per click) on multiple channels including Google, Bing, Facebook, etc.
  • The Paid Search Strategist supports all aspects of paid search from strategy development, implementation, optimization, reporting and analysis.
  • The ideal candidate is a self-starter who can manage all detailed aspects of client' s day-to-day paid search campaign activities.

 

Key Responsibilities

 
  • Research and strategize paid search campaign plans for our clients.
  • Manage accounts to ensure all project deliverable deadlines are met.
  • Facilitate the management and growth of paid search accounts and ensure that the expectations of the clients are met.
  • Analyze and report on Pay per Click campaign results and present to client by documented report and presentations as necessary.
  • Develop and maintain understanding of marketplace dynamics and key players, and communicate to internal customers.
  • Provide client feedback and work with external and internal creative resources to develop effective post-click landing experiences.

Required Experience:

 
  • Minimum 3 years of working experience in paid search operations with an understanding of web analytics.
  • Current experience managing spend of at least 10k a month
  • Experienced with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis is required.
  • Experienced in creating and presenting campaign reports including ROI, conversion rates, etc.
  • Advanced proficiency in Microsoft Office applications especially in Microsoft Excel, and other Paid Search, Web Analytics applications.
  • 2 to 4 years of Customer Service or Account Management

 

Skills and Education:

 
  • Demonstrated success as an PPC trafficker and operations leader
  • Google Adwords certification within the last year
  • Strong understanding of online advertising platforms - experience with Marin or Kenshoo desirable
  • Proficient with database driven web analytics and comfortable crunching numbers
  • Effective written and verbal communicator with influencing skills.
  • Client facing and service oriented
  • Strong judgment and attention to detail
  • Technically oriented
  • Ability to collaborate cross-functionally to execute product strategy.
  • Strong analytical, problem-solving and prioritization skills.
  • Bachelor’ s degree from accredited college or university required.

 

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