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Marketing Coordinator

New York, New York

Job ID: 9667 Category: Professional

Job Description

  • Implement marketing strategies to help drive the business strategy with clear focus on promoting sustainable differentiated value to customers and aggressively building sector brand reputation
  • Drive integrated campaigns across digital, social, events, webinars and thought leadership
  • Work with business leaders to drive differentiated thought leadership and positioning in the market
  • Deliver exciting marketing which builds the community, supports retention within our existing clients, drives trading revenue and delivers gross sales
  • Support effectiveness of all strategic marketing goals and programs through application and reporting of appropriate ROI metrics for all programs and projects
  • Anticipate and proactively manage risks to program and project quality and delivery
  • Understand how marketing activities drive business results, ideally this candidate will know both the trading/markets/financial community and our marketing automation platform – Eloqua.
  • Under the direction and guidance of more senior members of the team, draft professionally written propositions and marketing communications materials including, but not limited to:
  • Proposition/product launch marketing campaign plans
  • Key messages for use with the media (in coordination with internal and external PR agencies), including draft press releases, speaker briefing notes, video scripts and key messages
  • Credentials materials
  • Award entries
  • Thought leadership
  • Develop targeted client communications (promotional, informational, educational) appropriately tailored to the specific relevant audience and channel for which the communications are intended including:
  • Email marketing campaigns to drive trading revenue and nurture prospects
  • Help draft web copy
  • Update product collateral and demos as well as snackable content
  • Social media campaigns
  • Sales tools including briefings, presentations, FAQs, training materials
  • Be an engaged and enthusiastic member of the marketing community
  • Collaborate across multiple functions and levels of seniority
  • Share best practice and work across other Proposition/Product Marketing and Regional Marketing groups to scale impact of marketing
  • Work with Marketing Operations to understand impact of campaigns and how to improve using insight     
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