- The Digital Media Planning Trafficker will work collaboratively with Media Planners to implement integrated media strategies and plans for targeted marketing campaigns.
- Traffics/optimizes digital advertising through Doubleclick
- Provides specs/deadlines to Creative Services
- Monitors deadlines
- Gets creative assignments from Marketers
- Provides tags to media vendors
- Floodlight tagging/reporting
- Daily monitoring of campaigns to ensure delivery
- Works with Digital Analyst on reporting
- Bachelor’s degree and 2+ years related experience in interactive/digital advertising
- Experience with Doubleclick/3rd party ad servers required.
- Ad agency background strongly preferred.