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Integrated Marketing Director

New York, New York

Post Date: 03/28/2017 Job ID: 8195 Category: Professional

Job Description
  • Develop, conceptualize and execute custom value-added programs for advertising clients.
  • Oversee merchandise for specific accessory categories across brand, focus on category growth programs.
  • Work closely with clients to execute merchandising programs.
  • Responsible for making branded PPT presentations.
  • Research, develop and write all integrated marketing and merchandising ideas/proposals.
  • Liaise with clients on execution of marketing programs, providing expert guidance/counsel.
  • Research and develop partnerships with third parties (cultural institutions, charities, etc.) to create marketing programs that tie to clients brand objectives.
  • Execute client events.
  • Mentor junior team members in merchandising proposals
  • Strong interpersonal & communication skills, professionalism.
  • Creativity, exceptional proposal writing and public speaking skills to pitch ideas and present at promotional events.
  • Strong MS Office skills, incl. PPT.
  • Ability to foster strong relationships with sales staff, advertising clients and vendors.
  • Market research experience.
  • Strong understanding of brand positioning and marketing.
  • Strong management and mentoring skills.
  • Ability to translate opportunities presented by management and edit teams into sponsorship opportunities
  • 7+ years of marketing experience.
  • Undergraduate degree       

 

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