- Responsible for the copy integrity of marketing communications materials and programs through strategic direction and development of targeted messaging. Ensures copy is consistent with our Client’s brand standards.
- Working from creative briefs, teams with designers to develop and execute concepts for major product and marketing initiatives.
- Develops broad marketing messages that can be conveyed across a variety of vehicles.
- Works with clients and colleagues to identify business objectives and ensure that creative solutions are on strategy—effectively explaining the creative strategy behind major marketing campaigns.
- Understands our Client's style and maintains tight quality control over all the pieces he/she creates; writes in our Client's voice and supports brand positioning.
- Maintains product knowledge and understands needs of assigned business partners.
- Successfully incorporates all changes and suggestions from internal department reviewers, business partners and legal and compliance reviewers.
- Maintains knowledge of industry and marketing communications trends and incorporates new ideas into company's process and procedures.
- Helps Creative team workflow process run smoothly and finds innovative ways to enhance it.
- Develops and nurtures relationships with in-house agency colleagues—design, account management, traffic, and electronic communications—operating as a positive agent for improving internal communications and workflow.
- Serves as a mentor for junior members of the Creative and Editorial staff.
- Bachelor’s degree, preferably with concentration in English, journalism, communications, or equivalent experience combined with and outstanding creative portfolio.
- Minimum 5-7 years of professional experience in a marketing communications or advertising agency environment.
- Strong leadership, strategic thinking, business partnering, and presentation skills.
- Ability to plan strategically and developed broad-based programs.
- Proven ability to work well under pressure, meet deadlines, and manage multiple projects simultaneously.
- Excellent verbal and written communication skills.